2022 Winter Olympics marketing

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2022
'''2022 Winter Olympics marketing''' has been a long running campaign that began since [[Beijing]] [[2022 Winter Olympics bids|won its bid]] to host the games in 2015.

==Symbols==
===Emblem===
The official emblem "Winter Dream" (冬梦) was unveiled on 15 December 2017 at the [[Beijing National Aquatics Center]]. The emblem is a stylized rendition of the character "冬" (Winter) inspired by winter snow, with a ribbon motif. The top is meant to resemble a skater and the bottom is meant to resemble a skier. The emblem also features the Olympic colors (except black) and the Chinese flag colors. The emblem was designed by Lin Cunzhen who also created the [[Nanjing 2014]] logo.<ref>Liquid error: wrong number of arguments (1 for 2)</ref>

===Slogan===

===Look of the Games===

===Mascots===
===Mascot===
The mascot(s) for the 2022 Games will be unveiled in Late 2019.

==Tickets==

==Merchandising==

==Banknotes and coins==

==Multimedia==

===DVD set===

===Albums===

==Songs==

===Theme song===

==Video games==

==Stamps==

== Corporate sponsorship and advertising ==
===Sponsors===
{| class="wikitable collapsible " style="float:center; margin:10px;"
|-
! Sponsors of the 2022 Winter Olympics
|-
| Worldwide Olympic Partners

* [[Alibaba Group]]
* [[Atos]]
* [[Bridgestone]]
* [[The Coca-Cola Company]]
* [[Dow Chemical Company]]
* [[General Electric]]
* [[Intel]]
* [[Omega SA]]
* [[Panasonic]]
* [[Procter & Gamble]]
* [[Samsung Electronics]]
* [[Toyota]]
* [[Visa Inc.]]

|-
|Official Partners

* [[Air China]]
* [[Anta Sports]]
* [[Bank of China]]
* [[China National Petroleum Corporation]]
* [[China Unicom]]
* [[Shougang Group]]
* [[Sinopec]]
* [[Yili Group]]

|-
|Official Sponsors

* [[Beijing Yanjing Brewery]]
* Jinlongyu
* Shunxin Agriculture
* [[Tsingtao Brewery]]

|}

== See also ==

* [[2010 Winter Olympics marketing]]
* [[2014 Winter Olympics marketing]]
* [[2018 Winter Olympics marketing]]

==References==



[[Category:2022 Winter Olympics|Marketing]]
[[Category:Olympic marketing]]

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