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'''MullenLowe Group''' is an international [[advertising agency]] network headquartered in [[London]]. It is a part of the [[Interpublic Group of Companies]] (IPG).
== History ==
=== Legacy of Lowe and Partners ===
Lowe and Partners was an international advertising agency with an extensive network created through numerous mergers and acquisitions. One of the larger was the 1999 merger of Lowe Group with Ammirati Puris Lintas.<ref>Liquid error: wrong number of arguments (1 for 2)</ref> Lowe was founded by [[Frank Lowe (advertiser)|Frank Lowe]], who sold his creation to IPG in 1990, with numerous merger before and after that.<ref>[http://bit.ly/2CLWd2J Lowe, Frank (1941- )], AdAge Encyclopedia of Advertising</ref> Ammirati Puris Lintas was the result of the merger of Ammirati Puris AvRutick and Lintas Worldwide in 1996.<ref>[http://bit.ly/2RQF95W Ammirati Puris Lintas], AdAge Encyclopedia of Advertising</ref> [[Lintas]], in turn, had a history stretching back to 1899.<ref>[http://bit.ly/2CNCT55 Lintas: Worldwide], AdAge Encyclopedia of Advertising</ref>
Before the merger with Mullen, IPG had tried to align the international Lowe network with one of its U.S. agencies like [[Deutsch Inc.]], [[Huge (digital agency)|Huge]] and [[Campbell Ewald]], but these attempts had proved unsuccessful.<ref>Liquid error: wrong number of arguments (1 for 2)</ref>
=== Merger between Mullen and Lowe ===
The MullenLowe Group was created in 2015 from the merger of [[Lowe and Partners]] and [[Mullen Advertising]]. Lowe was a network of agencies with offices around the world, while Mullen was largely based in the United States.<ref name="AdweekMay15">Liquid error: wrong number of arguments (1 for 2)</ref> Mullen CEO Alex Leikikh became the CEO of the combined group.<ref>Liquid error: wrong number of arguments (1 for 2)</ref>
As Mullen was a largely U.S.-based network most of the overlap existed in that country. Lowe's U.S. ad agency [[Lowe Campbell Ewald]], headquartered in Detroit, was excluded from the merger and would continue as an independent agency within IPG, dropping "Lowe" from its name.<ref>Liquid error: wrong number of arguments (1 for 2)</ref> Mullen's U.S. offices were rebranded as [[MullenLowe U.S.]]. Lowe's digital agency [[Lowe Profero]] was headquartered in the U.S. and rebranded as MullenLowe Profero.<ref name="AdweekMay15"/>
Most of the Lowe offices around the world would change their names to include MullenLowe. Some would use the change as an opportunity to shed old names. For example, the London agency DLKW Lowe changed its name to MullenLowe London<ref>Liquid error: wrong number of arguments (1 for 2)</ref> and the Paris office Lowe Stratéus became MullenLowe Paris.<ref>Liquid error: wrong number of arguments (1 for 2)</ref> Other chose to keep heritage names, such as the Indian operation Lowe Lintas which became [[MullenLowe Lintas Group]].
The group launched in January 2016, claiming to have 90 offices in 65 markets with about 6,400 employees at the time.<ref>Liquid error: wrong number of arguments (1 for 2)</ref>
In 2017, the group purchased PR agency Salt Communications, which was integrated as MullenLowe Salt, adding public relations to it's activities.<ref>Liquid error: wrong number of arguments (1 for 2)</ref>
==Organisation==
The MullenLowe Group has numerous offices around the world. They are organised into different "networks", most falling under the main "MullenLowe" moniker, the others being MullenLowe Open, [[MullenLowe Profero]], MullenLowe Mediahub and MullenLowe Comms.
== References ==
== External links ==
*[http://bit.ly/2RQFaa0 Official site]
[[Category:Advertising agencies of the United Kingdom]]
[[Category:Interpublic Group]]
== History ==
=== Legacy of Lowe and Partners ===
Lowe and Partners was an international advertising agency with an extensive network created through numerous mergers and acquisitions. One of the larger was the 1999 merger of Lowe Group with Ammirati Puris Lintas.<ref>Liquid error: wrong number of arguments (1 for 2)</ref> Lowe was founded by [[Frank Lowe (advertiser)|Frank Lowe]], who sold his creation to IPG in 1990, with numerous merger before and after that.<ref>[http://bit.ly/2CLWd2J Lowe, Frank (1941- )], AdAge Encyclopedia of Advertising</ref> Ammirati Puris Lintas was the result of the merger of Ammirati Puris AvRutick and Lintas Worldwide in 1996.<ref>[http://bit.ly/2RQF95W Ammirati Puris Lintas], AdAge Encyclopedia of Advertising</ref> [[Lintas]], in turn, had a history stretching back to 1899.<ref>[http://bit.ly/2CNCT55 Lintas: Worldwide], AdAge Encyclopedia of Advertising</ref>
Before the merger with Mullen, IPG had tried to align the international Lowe network with one of its U.S. agencies like [[Deutsch Inc.]], [[Huge (digital agency)|Huge]] and [[Campbell Ewald]], but these attempts had proved unsuccessful.<ref>Liquid error: wrong number of arguments (1 for 2)</ref>
=== Merger between Mullen and Lowe ===
The MullenLowe Group was created in 2015 from the merger of [[Lowe and Partners]] and [[Mullen Advertising]]. Lowe was a network of agencies with offices around the world, while Mullen was largely based in the United States.<ref name="AdweekMay15">Liquid error: wrong number of arguments (1 for 2)</ref> Mullen CEO Alex Leikikh became the CEO of the combined group.<ref>Liquid error: wrong number of arguments (1 for 2)</ref>
As Mullen was a largely U.S.-based network most of the overlap existed in that country. Lowe's U.S. ad agency [[Lowe Campbell Ewald]], headquartered in Detroit, was excluded from the merger and would continue as an independent agency within IPG, dropping "Lowe" from its name.<ref>Liquid error: wrong number of arguments (1 for 2)</ref> Mullen's U.S. offices were rebranded as [[MullenLowe U.S.]]. Lowe's digital agency [[Lowe Profero]] was headquartered in the U.S. and rebranded as MullenLowe Profero.<ref name="AdweekMay15"/>
Most of the Lowe offices around the world would change their names to include MullenLowe. Some would use the change as an opportunity to shed old names. For example, the London agency DLKW Lowe changed its name to MullenLowe London<ref>Liquid error: wrong number of arguments (1 for 2)</ref> and the Paris office Lowe Stratéus became MullenLowe Paris.<ref>Liquid error: wrong number of arguments (1 for 2)</ref> Other chose to keep heritage names, such as the Indian operation Lowe Lintas which became [[MullenLowe Lintas Group]].
The group launched in January 2016, claiming to have 90 offices in 65 markets with about 6,400 employees at the time.<ref>Liquid error: wrong number of arguments (1 for 2)</ref>
In 2017, the group purchased PR agency Salt Communications, which was integrated as MullenLowe Salt, adding public relations to it's activities.<ref>Liquid error: wrong number of arguments (1 for 2)</ref>
==Organisation==
The MullenLowe Group has numerous offices around the world. They are organised into different "networks", most falling under the main "MullenLowe" moniker, the others being MullenLowe Open, [[MullenLowe Profero]], MullenLowe Mediahub and MullenLowe Comms.
== References ==
== External links ==
*[http://bit.ly/2RQFaa0 Official site]
[[Category:Advertising agencies of the United Kingdom]]
[[Category:Interpublic Group]]
from Wikipedia - New pages [en] http://bit.ly/2CNCTC7
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