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'''Shoom''' was a regular [[nightclub]] event held between September 1987 and 1990 at a number of venues in London, England.<ref name="mm">Matos, Michaelangelo. "[https://ift.tt/2HVzNTq Shoom: An Oral History of the London Club That Kicked Off Rave Culture]". ''[[Rolling Stone]]'', 12 December 2017. Retrieved 29 November 2020.</ref> The club was run by [[Disc jockey|DJ]] and [[record producer]] [[Danny Rampling]] and his wife Jenni Rampling, and is widely credited for initiating the [[acid house]] movement in the UK.<ref name="mm" /><ref name="bb">"[https://ift.tt/3o7z0ya Dance Clubs: 25 Best Of All Time]". ''[[Billboard Magazine]]'', 12 November 2015. Retrieved 29 November 2020.</ref> The club nights began at a gym on [[Southwark Street]], before its growing popularity required a move to a [[YMCA]] basement on [[Tottenham Court Road]], and finally to the large capacity Busby’s music venue on [[ Charing Cross Road]].<ref name="mm" /><ref name="dj">Hubzin, Ivica. "[https://ift.tt/3fMd8W5 One More Shoom!]". ''[[DJ Mag]]'', 7 December 2012. Retrieved 29 November 2020.</ref>
Shoom ended early in 1990, before it had become too large or mainstream, and in a period when acid house was mutating towards [[Rave]] music. In 2015, it was name number seven by ''[[Billboard Magazine]]'' in their 25 Best Of All Time Dance Clubs list.<ref name="bb" /><ref>"[https://ift.tt/2HSYLCQ Shoom: A Retrospective]". Graff.io Arts. Retrieved 29 November 2020.</ref>
==History==
===Formation===
[[File:Smiley icon.svg|thumb|upright=0.8|Shoom was one of the first clubs to adopt the [[Smiley]] face in their promotional material<ref name="c227">Cavanagh (2000), p. 227</ref><ref name="lb">Bainbridge, Luke. "[https://ift.tt/1tqVcHt Acid house and the dawn of a rave new world]". ''The Guardian'', 23 February 2014. Retrieved 30 November 2020.</ref>]]
Shoom was founded by DJ and music producer [[Danny Rampling]] and his then wife Jenni, who sought to introduce [[Acid House]] to the UK Club scene.<ref name="Sam">Richards, Sam. "[https://ift.tt/2k5MezE Danny Rampling: how we made acid house club Shoom]". ''[[The Guardian]]'', 28 November 2017. Retrieved 29 November 2020.</ref> The club began at a disused fitness centre on [[Southwark Street]], [[South London]].<ref name="SR" /><ref name="id">Corrigan, Susan. "[https://ift.tt/33sIEnb Better living through Chemistry: Celebrating 30 years of iconic club night Shoom]". ''[[i-D]]'', 8 December 2017. Retrieved 29 November 2020.</ref><ref>Roberts, Joe. "[https://ift.tt/2Jl02Tv Plug Into Cable At SE1]". ''[[Evening Standard]]'', 17 July 2009. Retrieved 29 November 2020</ref> Rampling sought to reproduce the atmosphere and experience of the [[Balearic beat]] clubs he has attended on a recent holiday with Jenny, [[Paul Oakenfold]], [[Nicky Holloway]] and [[Johnnie Walker (DJ)|Johnnie Walker]] in [[Ibiza]], visiting DJ's [[Trevor Fung]] and [[Ian St. Paul]]. During the trip, the Rampling's were deeply inspired by clubs such as [[Alfredo Fiorito]]'s [[Amnesia (nightclub)|Amnesia]] and Pepe Rosello's [[Space (Ibiza nightclub)|Space]] nights.<ref name="mm" /><ref name="jc">Carroll, Jim. "[https://ift.tt/3lilPbS Back to the Phuture]". ''[[Irish Times]]", 2 March, 2003. Retrieved 29 November 2020</ref>
The club's formation coincided with the establishment of other seminal acid house clubs in London, including Holloway's the Trip,<ref name="acid">Warren, Emma. "[https://ift.tt/2lubRWH The birth of rave]". ''The Guardian'', 12 August 2007. Retrieved 29 November 2020.</ref> and Oakenfold's Spectrum.<ref name="am">Marshall, Alex. "[https://ift.tt/2O2pf2p n 1988, Acid House Swept Britain. These Fliers Tell the Story.]". ''[[New York Times]]'', 10 September, 2018. Retrieved 30 November 2020.</ref> Shoom quickly developed a reputation for playing innovative Chicago [[house music]], notably introducing [[Phuture]]'s seminal "[[Acid Tracks]] to a UK audience.<ref>"[https://ift.tt/2Z7CBlZ The History Of Acid House in 100 Tracks]". '[[Mixmag]]'', 3 May 2018. Retrieved 30 November, 2020?</ref>
===Club-night atmosphere===
[[File:Amnesia Ibiza Crowd 10.jpg|thumb|left|The [[Amnesia (nightclub)|Amnesia]] nightclub in Ibiza was a major influence on Shoom, although it had a much larger capacity and became mainstream in the mid-1990s.]]
The club's name is taken from a [[slang]] word that describes the effects of coming-up on [[MDMA|Ecstasy]], the [[club drug]] that became widely associated with the UK dance music scene.<ref>Sedazzari, Matteo. "[https://ift.tt/39o6MLm When Positive Energy of Madness met Danny Rampling November 1989]". ''Positive Energy of Madness'', winter 1989. Retrieved 29 November 2020.</ref> According to the writer [[Simon Reynolds]], "the imagery of the [[flyer]]s, membership cards and newsletters was blatantly druggy: pills with [[smiley]] faces on them, exhortations to 'Get Right On One, Matey!!!'"<ref name="SR" /> ''[[Boy's Own]]'' writer Steven Hall describes how he had "never seen anything like Shoom – completely open drug-taking".<ref name="lb" />
Due to its quickly earned popularity, and patronage by celebrities and scenesters such as [[Boy George]], and later [[Alan McGee]] and [[Bobby Gillespie]], by Shoom was usually tightly packed with an above capacity number of revelers. Writer [[David Cavanagh]] describes an atmosphere dominated by "heat and crush".<ref name="c226">Cavanagh (2000), p. 226</ref> The musician [[Richard Norris (musician)|Richard Norris]], later of [[The Grid]], describes nights where "there was no oxygen. We were lighting our [[lighters]] and the flames were going out."<ref name="c226" /> According to DJ Terry Farley, "some of those early Shoomers were almost like disciples of Danny's. I remember one girl telling me she could see his aura while he was DJing, and, do you know, to a certain extent maybe you could."<ref name="lb" />
The established graphic artist George Georgiou<ref>"[https://ift.tt/3qcdIkJ Night Fever: Designing Club Culture 1960 – Today]". [[Vitra Design Museum]]. Retrieved 30 November 2020.</ref> was asked to designed the early fliers, with the single instruction that they contain smiley faces, a visual symbol he was not then interested by. Georgiou responded by showing the face as if as an inebriated partygoer. The image became iconic and a mainstay of the acid house movement. According to Georgio, "everyone interpreted it as an Ecstasy pill, but it wasn’t really. It was just me trying to make it 3-D."<ref name="am" />
===Door policy===
The club night soon began to attract large crowds, far more than the small, 300 people capacity, Southwark Street venue could hold.<ref name="id" /> Jenni Rampling, a business woman described by Reynolds as the "powerhouse" behind the club,<ref name="SR" /> became it's doorperson, vetting the clubbers before they could enter. She said, "you can have 200 people in ponchos off their head on E dancing to acid house but that doesn't make a great club. You need that mix. I wanted Shoomers who'd dance to Danny, I wanted a lot of gays, black people, white people, old [[hip hop]] people, Danny's friends, my friends. How do you do that? You've got to be strong. You've got to be prepared to be insulted. Some people sucked up to you, others insulted you. It was a hard job."<ref name="id2">Baines, Josh. "[https://ift.tt/37m7O7N Meet the Doorpickers: London's Original Club Custodians - Would you let yourself in?]". ''i-D'', 23 March, 2015. Retrieved 29 November 2020.</ref>
According to the [[Wall of Sound]] label boss [[Mark Jones (Wall of Sound)|Mark Jones]], "They really pushed that whole whole love-and-happiness-and-bonding thing, really believed in it. People [[Criticism|slagged]] Jenni off...but I admire her for doing what she thought was right. Its fine to be lovey-dovey, but there are certain people who you don't want in your club, 'cos you won't be able to achieve that vibe."<ref name="SR">Reynolds (1998)</ref><ref>Nozari, Aisha. "[https://ift.tt/2VtNYlT Wall of Sound Founder Mark Jones on Acid House, Buddhism and Grace Jones]". London: ''Phoenix Magazine (UK)''. Retrieved 29 November 2020</ref>
===Closure===
Danny and Nikki Rampling ended the club in early 1990.<ref name="mm" />
==Legacy==
Two 25th Anniversary nights were held at the Cable Nightclub in London in 2012.<ref name="bb" /><ref name="dj" /> [[Primal Scream]] attribute the geneses of their era defining [[Andrew Weatherall]] collaboration album "[[Screamadelica]]" to the sounds and vibe experience from attending Shoom in 1989.<ref name="c280">Cavanagh (2000), p. 280</ref><ref>Huxley, Lewis. "[https://ift.tt/2zgtLrW Primal Scream's 'Screamadelica' and the Altered State]". ''[[PopMatters]]'', 21 May 2020. Retrieved 30 November 2020.</ref>
==Referenecs==
===Notes===
===Sources===
* [[David Cavanagh|Cavanagh, David]]. ''The Creation Records Story: My Magpie Eyes Are Hungry for the Prize''. London: Virgin Books, 2000.
*[[Simon Reynolds|Reynolds, Simon]]. ''[https://ift.tt/3mnsFxX Energy Flash: A Journey Through Rave Music and Dance Culture]''. London: Picador, 1998.
[[Category:Defunct nightclubs in the United Kingdom]]
[[Category:Nightclubs in England]]
Shoom ended early in 1990, before it had become too large or mainstream, and in a period when acid house was mutating towards [[Rave]] music. In 2015, it was name number seven by ''[[Billboard Magazine]]'' in their 25 Best Of All Time Dance Clubs list.<ref name="bb" /><ref>"[https://ift.tt/2HSYLCQ Shoom: A Retrospective]". Graff.io Arts. Retrieved 29 November 2020.</ref>
==History==
===Formation===
[[File:Smiley icon.svg|thumb|upright=0.8|Shoom was one of the first clubs to adopt the [[Smiley]] face in their promotional material<ref name="c227">Cavanagh (2000), p. 227</ref><ref name="lb">Bainbridge, Luke. "[https://ift.tt/1tqVcHt Acid house and the dawn of a rave new world]". ''The Guardian'', 23 February 2014. Retrieved 30 November 2020.</ref>]]
Shoom was founded by DJ and music producer [[Danny Rampling]] and his then wife Jenni, who sought to introduce [[Acid House]] to the UK Club scene.<ref name="Sam">Richards, Sam. "[https://ift.tt/2k5MezE Danny Rampling: how we made acid house club Shoom]". ''[[The Guardian]]'', 28 November 2017. Retrieved 29 November 2020.</ref> The club began at a disused fitness centre on [[Southwark Street]], [[South London]].<ref name="SR" /><ref name="id">Corrigan, Susan. "[https://ift.tt/33sIEnb Better living through Chemistry: Celebrating 30 years of iconic club night Shoom]". ''[[i-D]]'', 8 December 2017. Retrieved 29 November 2020.</ref><ref>Roberts, Joe. "[https://ift.tt/2Jl02Tv Plug Into Cable At SE1]". ''[[Evening Standard]]'', 17 July 2009. Retrieved 29 November 2020</ref> Rampling sought to reproduce the atmosphere and experience of the [[Balearic beat]] clubs he has attended on a recent holiday with Jenny, [[Paul Oakenfold]], [[Nicky Holloway]] and [[Johnnie Walker (DJ)|Johnnie Walker]] in [[Ibiza]], visiting DJ's [[Trevor Fung]] and [[Ian St. Paul]]. During the trip, the Rampling's were deeply inspired by clubs such as [[Alfredo Fiorito]]'s [[Amnesia (nightclub)|Amnesia]] and Pepe Rosello's [[Space (Ibiza nightclub)|Space]] nights.<ref name="mm" /><ref name="jc">Carroll, Jim. "[https://ift.tt/3lilPbS Back to the Phuture]". ''[[Irish Times]]", 2 March, 2003. Retrieved 29 November 2020</ref>
The club's formation coincided with the establishment of other seminal acid house clubs in London, including Holloway's the Trip,<ref name="acid">Warren, Emma. "[https://ift.tt/2lubRWH The birth of rave]". ''The Guardian'', 12 August 2007. Retrieved 29 November 2020.</ref> and Oakenfold's Spectrum.<ref name="am">Marshall, Alex. "[https://ift.tt/2O2pf2p n 1988, Acid House Swept Britain. These Fliers Tell the Story.]". ''[[New York Times]]'', 10 September, 2018. Retrieved 30 November 2020.</ref> Shoom quickly developed a reputation for playing innovative Chicago [[house music]], notably introducing [[Phuture]]'s seminal "[[Acid Tracks]] to a UK audience.<ref>"[https://ift.tt/2Z7CBlZ The History Of Acid House in 100 Tracks]". '[[Mixmag]]'', 3 May 2018. Retrieved 30 November, 2020?</ref>
===Club-night atmosphere===
[[File:Amnesia Ibiza Crowd 10.jpg|thumb|left|The [[Amnesia (nightclub)|Amnesia]] nightclub in Ibiza was a major influence on Shoom, although it had a much larger capacity and became mainstream in the mid-1990s.]]
The club's name is taken from a [[slang]] word that describes the effects of coming-up on [[MDMA|Ecstasy]], the [[club drug]] that became widely associated with the UK dance music scene.<ref>Sedazzari, Matteo. "[https://ift.tt/39o6MLm When Positive Energy of Madness met Danny Rampling November 1989]". ''Positive Energy of Madness'', winter 1989. Retrieved 29 November 2020.</ref> According to the writer [[Simon Reynolds]], "the imagery of the [[flyer]]s, membership cards and newsletters was blatantly druggy: pills with [[smiley]] faces on them, exhortations to 'Get Right On One, Matey!!!'"<ref name="SR" /> ''[[Boy's Own]]'' writer Steven Hall describes how he had "never seen anything like Shoom – completely open drug-taking".<ref name="lb" />
Due to its quickly earned popularity, and patronage by celebrities and scenesters such as [[Boy George]], and later [[Alan McGee]] and [[Bobby Gillespie]], by Shoom was usually tightly packed with an above capacity number of revelers. Writer [[David Cavanagh]] describes an atmosphere dominated by "heat and crush".<ref name="c226">Cavanagh (2000), p. 226</ref> The musician [[Richard Norris (musician)|Richard Norris]], later of [[The Grid]], describes nights where "there was no oxygen. We were lighting our [[lighters]] and the flames were going out."<ref name="c226" /> According to DJ Terry Farley, "some of those early Shoomers were almost like disciples of Danny's. I remember one girl telling me she could see his aura while he was DJing, and, do you know, to a certain extent maybe you could."<ref name="lb" />
The established graphic artist George Georgiou<ref>"[https://ift.tt/3qcdIkJ Night Fever: Designing Club Culture 1960 – Today]". [[Vitra Design Museum]]. Retrieved 30 November 2020.</ref> was asked to designed the early fliers, with the single instruction that they contain smiley faces, a visual symbol he was not then interested by. Georgiou responded by showing the face as if as an inebriated partygoer. The image became iconic and a mainstay of the acid house movement. According to Georgio, "everyone interpreted it as an Ecstasy pill, but it wasn’t really. It was just me trying to make it 3-D."<ref name="am" />
===Door policy===
The club night soon began to attract large crowds, far more than the small, 300 people capacity, Southwark Street venue could hold.<ref name="id" /> Jenni Rampling, a business woman described by Reynolds as the "powerhouse" behind the club,<ref name="SR" /> became it's doorperson, vetting the clubbers before they could enter. She said, "you can have 200 people in ponchos off their head on E dancing to acid house but that doesn't make a great club. You need that mix. I wanted Shoomers who'd dance to Danny, I wanted a lot of gays, black people, white people, old [[hip hop]] people, Danny's friends, my friends. How do you do that? You've got to be strong. You've got to be prepared to be insulted. Some people sucked up to you, others insulted you. It was a hard job."<ref name="id2">Baines, Josh. "[https://ift.tt/37m7O7N Meet the Doorpickers: London's Original Club Custodians - Would you let yourself in?]". ''i-D'', 23 March, 2015. Retrieved 29 November 2020.</ref>
According to the [[Wall of Sound]] label boss [[Mark Jones (Wall of Sound)|Mark Jones]], "They really pushed that whole whole love-and-happiness-and-bonding thing, really believed in it. People [[Criticism|slagged]] Jenni off...but I admire her for doing what she thought was right. Its fine to be lovey-dovey, but there are certain people who you don't want in your club, 'cos you won't be able to achieve that vibe."<ref name="SR">Reynolds (1998)</ref><ref>Nozari, Aisha. "[https://ift.tt/2VtNYlT Wall of Sound Founder Mark Jones on Acid House, Buddhism and Grace Jones]". London: ''Phoenix Magazine (UK)''. Retrieved 29 November 2020</ref>
===Closure===
Danny and Nikki Rampling ended the club in early 1990.<ref name="mm" />
==Legacy==
Two 25th Anniversary nights were held at the Cable Nightclub in London in 2012.<ref name="bb" /><ref name="dj" /> [[Primal Scream]] attribute the geneses of their era defining [[Andrew Weatherall]] collaboration album "[[Screamadelica]]" to the sounds and vibe experience from attending Shoom in 1989.<ref name="c280">Cavanagh (2000), p. 280</ref><ref>Huxley, Lewis. "[https://ift.tt/2zgtLrW Primal Scream's 'Screamadelica' and the Altered State]". ''[[PopMatters]]'', 21 May 2020. Retrieved 30 November 2020.</ref>
==Referenecs==
===Notes===
===Sources===
* [[David Cavanagh|Cavanagh, David]]. ''The Creation Records Story: My Magpie Eyes Are Hungry for the Prize''. London: Virgin Books, 2000.
*[[Simon Reynolds|Reynolds, Simon]]. ''[https://ift.tt/3mnsFxX Energy Flash: A Journey Through Rave Music and Dance Culture]''. London: Picador, 1998.
[[Category:Defunct nightclubs in the United Kingdom]]
[[Category:Nightclubs in England]]
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