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'''The Platform Canvas''' is a conceptual framework dedicated to explain the mechanisms of multi-sided platform organizations, and how value is created, captured and delivered in the [[Platform economy|platform economy]].<ref name=R1>Liquid error: wrong number of arguments (given 1, expected 2)</ref> Multi-sided platforms, also called [[Two-sided market|two-sided markets]], like [[Amazon (company)|Amazon]], [[Uber]] and [[Airbnb]], create value primarily by enabling direct interactions between distinct groups of affiliated customers.<ref name = referance1>Liquid error: wrong number of arguments (given 1, expected 2)</ref> The framework serves as a [[Strategic management|strategic management]] tool to assist academics, entrepreneurs and managers identify the essential elements in platform businesses, understand the interrelations of these element and recognize the dynamics of associated [[Network effect|network effects]].<ref>Liquid error: wrong number of arguments (given 1, expected 2)</ref> The 12 components of the canvas highlight the internal and external factors of the [[Business model|business model]], and the orchestration of the affiliated [[Platform ecosystem|ecosystems]].
The Platform Canvas is derived from the traditional [[Business Model Canvas]] first published in [https://ift.tt/2KDQaBD Business Model Generation: A Handbook For Visionaries, Game Changers, and Challengers] by Osterwalder and Pigneur in 2010.<ref>Liquid error: wrong number of arguments (given 1, expected 2)</ref> The Business Model Canvas is widely acknowledged around the world by practitioners and academics.<ref></ref><ref>Liquid error: wrong number of arguments (given 1, expected 2)</ref> It represents the structure and components of a traditional linear business model<ref>Liquid error: wrong number of arguments (given 1, expected 2)</ref>, where value is produced upstream and consumed downstream, in a linear flow. The Platform Canvas, on the other hand, represents the structure, components and connections within multi-sided platform models<ref name=R1></ref>, where value is created in the interaction among marketplace participants.<ref name = referance1></ref>
== Description ==
The Platform Canvas has 12 components; each element is named in the list below.
* Consumer Segments
* Producer Segments
* Consumer Value Propositions
* Producer Value Propositions
* Interaction
* Facilitation
* Consumer Substitutes
* Producers Substitutes
* Stimuli
* Monetarization
* Cost Model
* Metrics
== History ==
The framework of the Platform Canvas was first designed by Marcel Allweins in 2019, inspired by the earlier work of Dr. [[Ted Ladd]] on platform entrepreneurship. The final version of the canvas and its [[Ideology|ideology]] was introduced in a [[Conceptual framework|conceptual paper]], co-authored by Marcel Allweins, Markus Proesch and Ted Ladd and was first presented in January 2020 at the United States Association for Small Business and Entrepreneurship conference in New Orleans, Louisiana where it was awarded ‘Best Conceptual Paper’. The framework is published as a conceptual design and a work-in-template available in web-based formats via the official website.<ref></ref>
== References ==
<!-- Inline citations added to your article will automatically display here. See en.wikipedia.org/wiki/WP:REFB for instructions on how to add citations. -->
== External links ==
* [https://ift.tt/37Z9Bjk, Official website]
* [https://www.youtube.com/watch?v=fjmKBWF2v6g, Platform Canvas: Introduction Video], ''5-minute video explaining the different elements of the canvas and dynamics between them
''
The Platform Canvas is derived from the traditional [[Business Model Canvas]] first published in [https://ift.tt/2KDQaBD Business Model Generation: A Handbook For Visionaries, Game Changers, and Challengers] by Osterwalder and Pigneur in 2010.<ref>Liquid error: wrong number of arguments (given 1, expected 2)</ref> The Business Model Canvas is widely acknowledged around the world by practitioners and academics.<ref></ref><ref>Liquid error: wrong number of arguments (given 1, expected 2)</ref> It represents the structure and components of a traditional linear business model<ref>Liquid error: wrong number of arguments (given 1, expected 2)</ref>, where value is produced upstream and consumed downstream, in a linear flow. The Platform Canvas, on the other hand, represents the structure, components and connections within multi-sided platform models<ref name=R1></ref>, where value is created in the interaction among marketplace participants.<ref name = referance1></ref>
== Description ==
The Platform Canvas has 12 components; each element is named in the list below.
* Consumer Segments
* Producer Segments
* Consumer Value Propositions
* Producer Value Propositions
* Interaction
* Facilitation
* Consumer Substitutes
* Producers Substitutes
* Stimuli
* Monetarization
* Cost Model
* Metrics
== History ==
The framework of the Platform Canvas was first designed by Marcel Allweins in 2019, inspired by the earlier work of Dr. [[Ted Ladd]] on platform entrepreneurship. The final version of the canvas and its [[Ideology|ideology]] was introduced in a [[Conceptual framework|conceptual paper]], co-authored by Marcel Allweins, Markus Proesch and Ted Ladd and was first presented in January 2020 at the United States Association for Small Business and Entrepreneurship conference in New Orleans, Louisiana where it was awarded ‘Best Conceptual Paper’. The framework is published as a conceptual design and a work-in-template available in web-based formats via the official website.<ref></ref>
== References ==
<!-- Inline citations added to your article will automatically display here. See en.wikipedia.org/wiki/WP:REFB for instructions on how to add citations. -->
== External links ==
* [https://ift.tt/37Z9Bjk, Official website]
* [https://www.youtube.com/watch?v=fjmKBWF2v6g, Platform Canvas: Introduction Video], ''5-minute video explaining the different elements of the canvas and dynamics between them
''
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