Innisfree987: C/e
'''Niche perfume''' refers to perfume made by companies dedicated primarily to creating perfume, as opposed to perfume from fashion houses (often called “designer perfume”) or famous people (“celebrity scents”).
==History==
Niche perfume gained a following among people looking for unique scents,<ref>Liquid error: wrong number of arguments (given 1, expected 2)</ref> as niche houses generally made smaller batches than designer or celebrity fragrances and were thus less ubiquitous at a given moment.<ref>Liquid error: wrong number of arguments (given 1, expected 2)</ref> However, in the 2010s, international luxury conglomerates purchased many niche lines and put them into wider distribution.<ref>Liquid error: wrong number of arguments (given 1, expected 2)</ref> In 2014, [[Estée Lauder Cos. Inc.]] bought [[Frédéric Malle|Éditions de Parfums Frédéric Malle]] and [[Le Labo|Le Labo,]] and By Kilian in 2016. Also in 2016, Spanish perfume conglomerate Puig purchased [[Penhaligon's]] and [[L'Artisan Parfumeur]] and [[L'Oréal]] acquired [[Atelier Cologne]]. In 2017, [[LVMH]] bought [[Francis Kurkdjian|Maison Francis Kurkdjian]].<ref>Liquid error: wrong number of arguments (given 1, expected 2)</ref>
==References==
[[Category:Cosmetic industry]]
[[Category:Perfumery]]
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