Wednesday, December 2, 2020

Cherine Magrabi-Tayeb

Northern Escapee: Bold formatting


'''Cherine Magrabi-Tayeb''' (born in Jeddah, Saudi Arabia) is a Lebanese businesswoman and the founder of Beirut-based non-profit design platform [[House of Today]].

After graduating from [[:de:Château_Mont-Choisi|Château Mont-Choisi]] in Switzerland, Magrabi-Tayeb attended [[Chelsea College of Arts]] and [[Inchbald School of Design]]. She majored in [[interior architecture]].

== Profile ==

Cherine Magrabi-Tayeb joined Magrabi Optical in 2002 and is currently Brand and Communication Director <ref>Liquid error: wrong number of arguments (given 1, expected 2)</ref> . In 2018 Magrabi-Tayeb commissioned a series of videos for Magrabi Optical featuring social media influencers in support of female empowerment, equality, <ref>Liquid error: wrong number of arguments (given 1, expected 2)</ref> and Arab identity in the Middle East. The latest, ‘The Arabian Eye’ <ref>Liquid error: wrong number of arguments (given 1, expected 2)</ref> , has been viewed more than 11 million times.

In 2012 Magrabi-Tayeb established Beirut-based non-profit design platform [[House of Today]] to give exposure to Lebanese designers, and ran month-long events in Beirut in 2012, 2014, 2016 and 2018 under the same heading. <ref>Liquid error: wrong number of arguments (given 1, expected 2)</ref>

Since 2012 Magrabi-Tayeb has commissioned work from Lebanese designers including Khaled El-Mays, Najla Elzein, Tamara Barrage, Halla Matta, and Nathalie Khayat. In 2019 Magrabi-Tayeb launched 13BC <ref></ref>, her own brand of exclusive, collectible and limited edition minaudières.

In 2020, following the [[2020 Beirut explosion|Beirut port explosions]], Magrabi-Tayeb was instrumental in pushing House of Today to the forefront of initiatives delivering immediate support to the city’s designers. <ref>Liquid error: wrong number of arguments (given 1, expected 2)</ref>

Magrabi-Tayeb is a regular guest curator at global museums and a judge at design fairs.

== References ==
[[Category:Lebanon]]
[[Category:Design]]
[[Category:Lebanese businesspeople]]

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