Sandiip kapur

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Sandiip Kapur is the founder and president of the Promodome Communications Pvt. Ltd. He is an advertising entrepreneur, producer of Bollywood Films and planner of Celebrity Weddings.

== '''Career''' ==
Sandiip had co-founded Square Vision in 1996; and in 2000, with a capital of Rs 5000, he established Promodome which is a 360-degree advertising agency. Today, with sister companies in advertising, events, film production and wedding management, the agency has grown to a group turnover of over Rs 100,00,00,000, i.e. $14046000 USD.<ref> About Us|website=www.indiamart.com|access-date=2019-03-27}}</ref>

Theater is another field for which Sandiip shows a lot of passion. He even partnered with Mahesh Bhatt to produce various plays which were dedicated to social causes.

== '''Promodome''' ==
Promodome Communications Pvt. Ltd. initially began as a small business in November, 2000. In the past decade and a half, the Group has grown into a full-fledged communications group.

The Group continues to expand into newer areas and adding new brands in the realm of advertising, from private and public sector as well as political and rural communication.

== '''Other sister companies''' ==

=== Promodome Films – ===
His entrepreneurial spirit has ensured several laudable successes in the advertising & media business as well as expansion of the group.

=== Wedding Starz – ===
Sandiip forayed into Destination Weddings a few years back and manages a leading weddings company of North India, Wedding Starz.

=== Mind Scape – ===

== '''Awards and Honors''' ==
For Sandiip, launching Micromax and shepherding it towards the current position is a proud achievement, as is his stewardship of Bata for half a decade and having PSU brands like ONGC, NBCC and IGL in the kitty.'''58th foundation day of NBCC'''

Sandiip received the CNBC award - Consumer Award 2010 for his contribution towards making Bata India the most preferred single/exclusive brand retail outlet.

He had also received the Concerned Communicator Award by Rajasthan Patrika.

Sandiip’s entrepreneurial spirit has ensured several laudable successes in the advertising & media business as well as in the expansion of the group. He also received an affiliation in Western India Film Producers’ Association.

Sandiip’s words on his conscious decision to pursue PSU clients (NBCC, IGL and ONGC) in 2014, “''The reasons are simple - PSU advertising is no longer the boring advertising of about 10-15 years ago, the budgets and exposure are both fairly good, and the money is safe. Also, the current set of top people in PSUs are a delight to work with - they have the necessary understanding and exposure to communication across a 360-degree span, and are no longer caught up in the old style bureaucratic mindset.”''<ref>Liquid error: wrong number of arguments (1 for 2)</ref>

Sandiip has managed to win a significant number of PSU accounts for Promodome. These include DDA, Delhi Police, Power Grid, HUDCO, IIFCL and Himachal Tourism.

In August, 2010, Sandiip won the ‘Delhi Tourism’ Campaign among 27 other agency competitors. His words to a media page was as such, ''“Delhi Celebrates’ is a multi-faceted public involvement campaign to celebrate the spirit of ‘unity in diversity’ through various cultural activities on the eve of the prestigious CommonWealth Games from September 2 to October 14, 2010. Everyday there will be a programme on different cultures, depicting the various states of India. They will talk about their cultures and we will be doing the creatives and releasing their advertisements for the same.”'' <ref></ref>

=== Impressum - ===
Sandiip has received legally mandated statement of ownership in various fields. These include -

# Advertising
# Brand Management
# TV Commercials
# Creative Designing
# Media Planning
# Motion Pictures
# Corporate Identity
# Direct Marketing
# Events
# Interactive Media
# Market Research
# OOH
# Public Relations
# Packaging Design
# Radio
# Strategic Planning
# Online Advertising
# Weddings

== '''Projects''' ==

=== 58th foundation day of NBCC - ===
Promodome Communications successfully executed the 58th Foundation day of NBCC which was hosted at Siri Fort Auditorium on November 15, 2018.

=== Anarkali Aarah Wali - ===
Anarkali Aarah wali, starring Swara Bhaskar, was a bollywood movie which was released on 24th  March, 2017. The synopsis includes Anarkali, a dancer, who performs on lewd numbers, finds herself wronged by the law when no action is taken against her being molested. She, however, is determined to seek revenge.

=== Maruti Suzuki - ===
Maruti, India's foremost automobile company, is amongst Promodome’s oldest and earliest clients. Promodome has been successfully associated with this automobile giant since January 2003, in various areas such as - print and radio campaigns as well as events and activations.

=== Naughty@40 - ===
Another bollywood movie produced by Sandiip’s Promodome is 'Naughty at forty', which was released in April 2011. The film was directed by Jagmohan Mundra and starred Govinda, Ayesha Takia among many others. The film was largely picturised in London and was well received by the audience.

=== Confederation of Indian Industry - ===
Confederation of Indian Industry is an industry driven autonomous body. Promodome has had a long association with CII for the past 15 years. This partnership was successful in promoting several major events through effective multimedia communications, this included Auto Expo, Mobile Expo, IETF, IMME, IMEXPO, IREE, Made In India Shows etc.

=== Bata - ===
Bata India, with a retail network of over 1400 stores, is the leading footwear retailer in the country. Promodome has been instrumental in positioning the brand as a vibrant and contemporary youth brand. The agency received the prestigious CNBC, Awaaz consumer awards 2010 for its contribution in making Bata India the most preferred retailer in the country.

=== Campus - ===
Campaigns across several media made this casual wear brand a well-known brand. They have recently been further energized and is moving ahead of the other brands in the mid-price bracket, but it could also soon be competing with the top brands as well.

With clients like Varun Dhawan, a well-known bollywood movie star, joining hands, the company has been associating with the brand from the past 10 years. This includes TVC, digital and media sector for the company.

=== Delhi Development Authority - ===
Ever since its inception in 1957, Delhi Development Authority (DDA) has pioneered the process of development in the city. DDA is dedicated towards designing and shaping residential apartments, developing sub-cities like Dwarka, building Asia's Largest Residential complex – Rohini, providing effective traffic solutions with flyovers and many more.

Promodome has always played a significant role in communicating the achievements of DDA to the citizens of Delhi.

=== Dilbagh - ===
Som Fragrances Pvt. Ltd., popularly known as the Dilbagh Group, is an eminent player in the field of high-quality mouth freshening products.

Promodome promotes its brands through several popular television commercials, radio & outdoor campaigns.

=== Hardwyn - ===
After launching the brand, Sandiip has made sure Promodome is a 360-degree communication solutions that are aimed at creating a platform for providing Hardwyn, a manufacturer of architectural hardware and glass fittings. The company aims to make it an enviable market leader.

With Jacqueline Fernandez, another bollywood movie star on board, as Hardwyn’s brand ambassador, Promodome has made a mark in the brand’s promotion.

=== Hindware - ===
Hindware partnered with Promodome as their advertising partner before entering the Water Cooler & Home Appliances market.

Currently, Promodome is planning an entire gamut of advertising and promotion campaigns for Hindware which includes Print, TVC, Radio, Activations, Events, etc.

=== INTEL - ===
Intel is the market leader in manufacturing computers, computer chips, networking as well as certain communication products.

Intel has been associated with Promodome from the past seven years. The agency has successfully contributed in establishing a competitive advantage through its strong as well as consistent communication.

=== NBCC - ===
Established as a Government of India Enterprise in the year 1960, National Buildings Construction Corporation Ltd. (NBCC) has come a long way. The Company is now a Schedule “A” Navratna company under the Ministry of Urban Development, Govt. of India providing Civil Engineering Construction Services for a wide range of projects of diverse natures, complexities & at socio-political geographical locations, in India and Overseas.

Promodome has been primarily taking care of this corporation’s brand campaigns, events and activations.

=== NEC - ===
NEC has engaged Promodome in order to promote and strengthen their IT and networking technology-based products.

Promodome, as a result, has provided a wide range of marketing solutions for their IP Telephony, Private Network Solutions (Enterprise and Exchange-wide EPABX, IT Telephony, KTS), Projectors and Commercial Display products as well as solutions in the Indian market.

=== Spaze - ===
Spaze is committed to striving for excellence in the fields of Real Estate, Retail, Hospitality, IT and Housing. Spaze's foray in this pursuit of excellence and transformation is a combination of enterprise, technology and professionalism.

Promodome, as their partner, has successfully launched and promoted several new projects for the company.

===WestingHouse - ===
The world of Westinghouse includes innovation and smart design, which helps in the transformation of homes into an ideal indoor environment.

Promodome launched this prestigious brand in India and helped it consolidate its presence across various Indian markets.

=='''See Also'''==
- [[Anaarkali of Aarah]]

=='''References'''==<!-- EDIT BELOW THIS LINE -->

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