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'''Gregory Unruh''' is a scholar, author and speaker on sustainability innovation and global leadership. He currently holds the Arison Professor Chair at [[George Mason University]]<ref> Faculty and Staff: Gregory Unruh |url=https://ift.tt/3ugEk5C |website=George Mason University |language=en}}</ref> and serves as the Sustainability Editor for the [[MIT Sloan Management Review]]. Unruh is also a Senior Scholar at the Center for the Advancement of Wellbeing where he serves as a founding faculty member of the Chief Wellbeing Officer (CWO) Executive Education program.
Unruh is renowned as the originator of [[Carbon lock-in|Carbon Lock-in]] theory and for his circular economy work known as the [[The Biosphere Rules|Biosphere Rules]]. Prior to his position at George Mason University, Unruh ran the Lincoln Center for Global Ethics at the [[Thunderbird School of Global Management]].<ref></ref><ref>Liquid error: wrong number of arguments (given 1, expected 2)</ref>
==Research work==
===Carbon Lock-in===
Unruh is the creator of [[Carbon lock-in|Carbon Lock-in]] theory, a concept first coined in Unruh’s 1999 [[The Fletcher School of Law and Diplomacy|Fletcher School]], [[Tufts University]] [[doctoral thesis]] entitled “Escaping Carbon Lock-In.” ''Carbon lock-in'' refers to the self-perpetuating [[inertia]] created by large [[fossil fuel]]-based [[Electric power system|energy systems]] that inhibits public and private efforts to introduce [[alternative energy]] technologies.<ref></ref> Related to the concept of technological lock-in, the concept is most used in relation to the challenge of altering the current [[energy infrastructure]] to respond to global [[climate change]]. It has since gained popularity in climate change policy discussions, especially those focused on preventing the [[globalization]] of carbon lock-in to rapidly industrializing countries like [[China]] and [[India]].
===The Biosphere Rules===
The [[The Biosphere Rules|Biosphere Rules]] were identified by Unruh as part of a research program at the Center for Eco-Intelligent Management at [[IE Business School]], a top-ranked European management institute. The research identified the attributes of natural systems that allowed for the closed-loop production of organisms in the biosphere. These attributes were then used as a framework for analyzing case studies of first mover companies adopting [[Closed loop manufacturing|closed loop]] or [[cradle-to-cradle design]] for product development. The results found that the elements that made closed-loop systems viable in a business context were analogous to the principles seen in natural systems. The principles were first published in the February 2008 issue the [[Harvard Business Review]] in an article entitled “The Biosphere Rules.” They were later expanded upon in a book entitled “''Earth, Inc.: Using Nature’s Rules to Build Sustainable Profits''” published in 2010 by the [[Harvard Business School Press]].<ref></ref>
==Selected Publications==
*Unruh, Gregory C. (October 2000). "Understanding carbon lock-in". Energy Policy. 28 (12): 817–830. doi:10.1016/S0301-4215(00)00070-7.
*Unruh, Gregory C. (March 2002). "Escaping carbon lock-in". Energy Policy. 30 (4): 317–325. doi:10.1016/S0301-4215(01)00098-2.
*Unruh, Gregory C.; Carrillo-Hermosilla, Javier (July 2006). "Globalizing carbon lock-in". Energy Policy. 34 (10): 1185–1197. doi:10.1016/j.enpol.2004.10.013.
*Unruh, Gregory (2008). "The Biosphere Rules". Harvard Business Review. 86.2: 111–117.<ref>Liquid error: wrong number of arguments (given 1, expected 2)</ref>
*Unruh, Gregory (2013). Earth, Inc.: Using nature's rules to build sustainable profits. USA: Harvard Business Press. ISBN 1422127176<ref></ref>
*Unruh, G. (2018). Circular economy, 3D printing, and the biosphere rules. ''California Management Review'', ''60''(3), 95-111.
*Unruh, G. C., & Cabrera, A. (2013). Join the global elite. Harvard Business Review, 91(5), 135-139.
*Unruh, G. (2013). The sweet spot of sustainability strategy. MIT Sloan Management Review, 55(1), 16.
*Unruh, Gregory. ''Strategy on the Sustainability Frontier: Creating Business Value and Contributing to a Better World''. Global Leadership Academy Press. ISBN 978-1-7354671-0-8.
*Unruh, Gregory. ''Being Global: How to Think, Act, and Lead in a Transformed World''. Harvard Business Press. ISBN 978-1-4221-8324-3.<ref></ref><ref></ref>
== References ==
<!-- Inline citations added to your article will automatically display here. See en.wikipedia.org/wiki/WP:REFB for instructions on how to add citations. -->
== External links ==
*
[[Category:Living people]]
[[Category:George Mason University faculty]]
[[Category:Year of birth missing (living people)]]
Liquid error: wrong number of arguments (given 1, expected 2)
Unruh is renowned as the originator of [[Carbon lock-in|Carbon Lock-in]] theory and for his circular economy work known as the [[The Biosphere Rules|Biosphere Rules]]. Prior to his position at George Mason University, Unruh ran the Lincoln Center for Global Ethics at the [[Thunderbird School of Global Management]].<ref></ref><ref>Liquid error: wrong number of arguments (given 1, expected 2)</ref>
==Research work==
===Carbon Lock-in===
Unruh is the creator of [[Carbon lock-in|Carbon Lock-in]] theory, a concept first coined in Unruh’s 1999 [[The Fletcher School of Law and Diplomacy|Fletcher School]], [[Tufts University]] [[doctoral thesis]] entitled “Escaping Carbon Lock-In.” ''Carbon lock-in'' refers to the self-perpetuating [[inertia]] created by large [[fossil fuel]]-based [[Electric power system|energy systems]] that inhibits public and private efforts to introduce [[alternative energy]] technologies.<ref></ref> Related to the concept of technological lock-in, the concept is most used in relation to the challenge of altering the current [[energy infrastructure]] to respond to global [[climate change]]. It has since gained popularity in climate change policy discussions, especially those focused on preventing the [[globalization]] of carbon lock-in to rapidly industrializing countries like [[China]] and [[India]].
===The Biosphere Rules===
The [[The Biosphere Rules|Biosphere Rules]] were identified by Unruh as part of a research program at the Center for Eco-Intelligent Management at [[IE Business School]], a top-ranked European management institute. The research identified the attributes of natural systems that allowed for the closed-loop production of organisms in the biosphere. These attributes were then used as a framework for analyzing case studies of first mover companies adopting [[Closed loop manufacturing|closed loop]] or [[cradle-to-cradle design]] for product development. The results found that the elements that made closed-loop systems viable in a business context were analogous to the principles seen in natural systems. The principles were first published in the February 2008 issue the [[Harvard Business Review]] in an article entitled “The Biosphere Rules.” They were later expanded upon in a book entitled “''Earth, Inc.: Using Nature’s Rules to Build Sustainable Profits''” published in 2010 by the [[Harvard Business School Press]].<ref></ref>
==Selected Publications==
*Unruh, Gregory C. (October 2000). "Understanding carbon lock-in". Energy Policy. 28 (12): 817–830. doi:10.1016/S0301-4215(00)00070-7.
*Unruh, Gregory C. (March 2002). "Escaping carbon lock-in". Energy Policy. 30 (4): 317–325. doi:10.1016/S0301-4215(01)00098-2.
*Unruh, Gregory C.; Carrillo-Hermosilla, Javier (July 2006). "Globalizing carbon lock-in". Energy Policy. 34 (10): 1185–1197. doi:10.1016/j.enpol.2004.10.013.
*Unruh, Gregory (2008). "The Biosphere Rules". Harvard Business Review. 86.2: 111–117.<ref>Liquid error: wrong number of arguments (given 1, expected 2)</ref>
*Unruh, Gregory (2013). Earth, Inc.: Using nature's rules to build sustainable profits. USA: Harvard Business Press. ISBN 1422127176<ref></ref>
*Unruh, G. (2018). Circular economy, 3D printing, and the biosphere rules. ''California Management Review'', ''60''(3), 95-111.
*Unruh, G. C., & Cabrera, A. (2013). Join the global elite. Harvard Business Review, 91(5), 135-139.
*Unruh, G. (2013). The sweet spot of sustainability strategy. MIT Sloan Management Review, 55(1), 16.
*Unruh, Gregory. ''Strategy on the Sustainability Frontier: Creating Business Value and Contributing to a Better World''. Global Leadership Academy Press. ISBN 978-1-7354671-0-8.
*Unruh, Gregory. ''Being Global: How to Think, Act, and Lead in a Transformed World''. Harvard Business Press. ISBN 978-1-4221-8324-3.<ref></ref><ref></ref>
== References ==
<!-- Inline citations added to your article will automatically display here. See en.wikipedia.org/wiki/WP:REFB for instructions on how to add citations. -->
== External links ==
*
[[Category:Living people]]
[[Category:George Mason University faculty]]
[[Category:Year of birth missing (living people)]]
Liquid error: wrong number of arguments (given 1, expected 2)
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