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Aaron Leupp is an American entrepreneur and the founder of PromoAffiliates.<ref name=":0"></ref><ref>Liquid error: wrong number of arguments (given 1, expected 2)</ref>
He attended the University of Southern California, before working with Uber in the Los Angeles-area in early 2013. He applied the same promotion techniques with a handful of other startups during the same period, including Lyft and Postmates.<ref name=":1">Liquid error: wrong number of arguments (given 1, expected 2)</ref>
== ''Early life and education'' ==
Leupp studied at the University of Southern California in Los Angeles, where he worked as a promoter for Belasco night club. He originally started as a busser before moving up to bar tendering to pay for his schooling.<ref></ref>
His move into promotions began when he began to run his own event at Belasco. While organizing the event, he noticed people traveling long distances in the city to attend the night was fairly common. In order to increase footfall at the event, he looked at ways to get people to the venue by more affordable means. At the time, Uber were offering aggressive promotions to drive up users and were offering free rides for new signups, no matter where the ride was in Los Angeles. Any recommendations would lead to the affiliate receiving ride credit.<ref>Liquid error: wrong number of arguments (given 1, expected 2)</ref>
== ''Career'' ==
As the events at the nightclub grew in size of operation, Uber approached Leupp to promote their app in Los Angeles for cash rather than ride credit. Leupp for a short time became a freelance promoter, initially working for Uber. He approached another new startup at the time, known as Postmates. While working with Uber, Leupp generated a five-figure credit amount in a short period of time for Postmates. After Postmates noticed the large amount of work coming from Leupp's promotions, he signed them on a similar deal to Uber.<ref>Liquid error: wrong number of arguments (given 1, expected 2)</ref>
Following his promo successes with Uber and Postmates, he founded PromoAffiliates in 2013 to handle all his promotional work.<ref></ref> Over the next few years, Leupp successfully secured promo deals with a number of major US-based startups.[4] During this period, he also worked closely with Lyft. According to TechCrunch, Leupp gained 100,000 additional users for Uber and Lyft using a handful of techniques. 30,000 of those came in a single month when Leupp began working with Lyft.<ref>Liquid error: wrong number of arguments (given 1, expected 2)</ref><ref>Liquid error: wrong number of arguments (given 1, expected 2)</ref>
In 2015, Leupp expanded his relationships with a number of major US-based brands, including Drizly.<ref>Liquid error: wrong number of arguments (given 1, expected 2)</ref>
Forbes and Huffington Post stated that PromoAffiliates promotion techniques was able to bring in millions of users for its clients as well as over a billion views via social media influencers for its clients.<ref name=":2">Liquid error: wrong number of arguments (given 1, expected 2)</ref><ref>Liquid error: wrong number of arguments (given 1, expected 2)</ref><ref></ref>
== ''Pay Per New User Campaign'' ==
From 2013 onwards, Leupp focused on applying a technique he coined as, Pay Per New User campaigns.<ref name=":2" /> These promotional campaigns were commonly used by social media influencers, who partnered with PromotAffiliates.<ref>Liquid error: wrong number of arguments (given 1, expected 2)</ref> The process used by Leupp is to have a batch of promo codes assigned to him from one of his affiliates companies.[10]
Not only are the individual codes traceable, but it also allows companies such as Lyft to keep track of the performance of PromoAffiliates. The campaigns were popular with celebrities as they allowed the social media personalities to take an 80% cut of any affiliate revenue.<ref name=":2" /><ref>Liquid error: wrong number of arguments (given 1, expected 2)</ref>
Leupp stated that many believe the campaigns can only be ran on the largest social media accounts, but he stated that isn't the case with many projects.[12]With YouTube, Leupp approached only the top 3,000 channels for promotions and quickly realised that the return on investment was better with targeted channels with high quality followers.<ref name=":2" />
According to a post in Forbes<ref name=":2" />, these forms of promotions can be time sensitive. Leupp spoke about one such instance when Lyft offered commissions of $1,000 to every driver that signed up during the promo period. For each new driver, Leupp would also receive $1,000 as the promoter.<ref name=":0" /><ref name=":1" />
== References ==
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