Sunday, February 17, 2019

SpongeBob SquarePants/Merchandise

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[[File:SpongeBob SquarePants 1999 logo.svg|right|thumb|SpongeBob SquarePants logo used from 1999 to 2008]]

:They are also subtitles with [[SpongeBob SquarePants|Main]], [[SpongeBob SquarePants/Broadcast|Broadcast]], and [[SpongeBob SquarePants/Other media|Other media]].

The popularity of ''SpongeBob SquarePants'' inspired merchandise from T-shirts to posters. It was reported that the franchise generated an estimated $8 billion merchandising revenue for Nickelodeon.<ref name=Billion></ref> It is also the most distributed property of [[Viacom Media Networks|MTV Networks]].<ref name=MTV></ref> ''SpongeBob'' is viewed in 170 countries speaking 24 languages, and has also become "a killer merchandising app".<ref></ref> The title character and his friends have been used as a theme for special editions of well-known family board games, including [[Monopoly (game)|Monopoly]],<ref></ref> [[The Game of Life|Life]],<ref></ref> and [[Operation (game)|Operation]],<ref></ref> as well as a ''SpongeBob SquarePants'' edition of [[Ants in the Pants]],<ref></ref> and [[Yahtzee]].<ref></ref>

In 2001, ''SpongeBob SquarePants'' signed a marketing deal with [[Target Corporation]] and Burger King, expanding its merchandising. The popularity of SpongeBob has translated well into sales figures. In 2002, ''SpongeBob SquarePants'' dolls sold at a rate of 75,000 per week, which was faster than [[Tickle Me Elmo]] dolls were selling at the time.<ref></ref> SpongeBob has gained popularity in Japan, specifically with Japanese women. Nickelodeon's parent company Viacom purposefully targeted marketing at women in the country. Skeptics initially doubted that SpongeBob could be popular in Japan, as the character's design is very different from already popular designs for [[Hello Kitty]] and [[Pikachu]].<ref name="SFGate"></ref> Ratings and merchandise sales showed ''SpongeBob SquarePants'' has caught on with parents and with college audiences.<ref name=LADN/> In a recent promotion, college-oriented website Music.com gave away 80,000 ''SpongeBob'' T-shirts, four times more than during a similar promotion for [[Comedy Central]]'s ''[[South Park]]''.<ref name=LADN> </ref>

Kids' meal tie-ins have been released in snacks and [[fast food restaurant]]s in many parts of the world, including Burger King in Europe and North America, as well as [[Wendy's]] in North America, and [[Hungry Jack's]] in Australia. A [[McDonald's]] [[Happy Meal]] tie-in with SpongeBob-themed Happy Meal boxes and toys was released in Europe and other international markets in the summer of 2007.<ref>Liquid error: wrong number of arguments (1 for 2)</ref> In Australia, the advertisement for the McDonald's ''SpongeBob'' Happy Meal won the [[Pester power|Pester Power]] Award because the ads are enticing young children to want its food because of the free toy.<ref></ref> As a tie-in beverage for the DVD release of ''The SpongeBob SquarePants Movie'', [[7-Eleven]] released the limited edition "Under-the-Sea Pineapple [[Slurpee]]" in March 2004.<ref></ref> [[Pirate's Booty]] released limited edition ''SpongeBob SquarePants'' Pirate's Booty snacks in 2013.<ref></ref><ref></ref>

In 2007, high-end ''SpongeBob''-themed electronics have been introduced by [[Imation]] Electronics Products under the Npower brand, including MP3 players, digital cameras, a DVD player, and a [[flat panel display|flatscreen]] television.<ref></ref> Pictures of ''SpongeBob SquarePants'' also began to appear on the labels of 8 oz. cans of [[Green Giant]] cut green beans and frozen packages of Green Giant green beans and butter sauce, which featured free stickers in 2007 as part of an initiative to encourage kids to eat their vegetables.<ref></ref> The Simmons Jewelry Co. released a $75,000 diamond pendant as part of a ''SpongeBob'' collection.<ref name=Pendant></ref><ref></ref> In New Zealand, the UK-based Beechdean Group unveiled the ''SpongeBob SquarePants'' Vanilla Ice Cream character product as part of a licence deal with Nickelodeon.<ref></ref> NZ Drinks launched the ''SpongeBob SquarePants'' bottled water.<ref></ref>

[[Build-A-Bear Workshop]] introduced the new ''SpongeBob SqaurePants'' collection in stores and online in North America on May 17, 2013.<ref></ref><ref></ref><ref></ref> Shoppers can dress their SpongeBob and Patrick plush in a variety of clothing and accessories. Sandy Cheeks and Gary the Snail are also available as pre-stuffed minis.<ref></ref> Build-A-Bear Workshop stores nationwide celebrated the arrival of SpongeBob with a series of special events from May 17 through May 19.<ref></ref>

On July 13, 2013, [[Toyota]], with Nickelodeon, unveiled a ''SpongeBob''-inspired [[Toyota Highlander]].<ref></ref> The 2014 Toyota Highlander was launched on SpongeBob Day at the [[2013 San Diego Padres season|San Diego Padres v. Giants game]].<ref></ref><ref></ref><ref></ref> The ''SpongeBob'' Toyota Highlander visited seven U.S. locations during its release, including the Nickelodeon Suites Resort Orlando in Florida.<ref></ref>

==References==


from Wikipedia - New pages [en] http://bit.ly/2SDuufi
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